Licks and Wags

Hi, my name’s David, and I’m the inventor of The Pupsicle Stand.

The idea started on an ordinary day—my wife made our dogs some homemade chicken soup popsicles. They were healthy, they were nutritious, and our dogs went crazy for them. But I was the one stuck holding the popsicles. Cute? Absolutely. Practical? Not so much.

As I stood there thinking, “I love this moment, but I don’t want to be the treat stand forever,” the idea hit me: What if there was a product that could hold the popsicle securely on the ground, mess-free, so dogs could enjoy their treats on their own?

So I built a prototype. And it worked.

Our dogs got to enjoy their frozen pops at their own pace. I wasn’t stuck holding anything, and the mess stayed off the floor. Later, I made it even better—adding an auger screw so it could be used outside, and adapting the design to safely hold bully sticks, too.

That turned out to be a breakthrough. Because if you’ve ever given your dog a bully stick, you know the anxiety of watching them chew it down too far. It’s a real danger—thousands of dogs are rushed to the ER every month after swallowing the last bit.

But with The Pupsicle Stand, that fear is gone. It holds treats securely. No choking, no mess. Just calm, happy dogs.

What started as a fun way to serve frozen treats became something more—a daily-use tool that keeps dogs safe and engaged.

From there, Licks and Wags grew into a full line of products that support that same mission:

✔️ Nutritious frozen treat mixes like Pup-Wellness and Pup-Cream

✔️ Long-lasting collagen and bully sticks

✔️ Reusable molds, sticks, and bundles that make treat time easy and fun

Our dogs love these treats. And we love our dogs.

We created The Pupsicle Stand because we needed it—we use it almost everyday and we love it.

We think you and your dog will feel the same way.